The world-famous iconic British brand Aston Martin introduced the new DB12 with a glittering launch in Cannes.

Hotel du Cap-Eden-Roc, one of the important hotels in the fascinating nature of the French Riviera, hosted Aston Martin's dazzling new model DB12 to attract attention during the Cannes International Film Festival.

Celebrating its 110th anniversary this year, Aston Martin celebrated its 110th anniversary at the launch of the DB12, among them from the entertainment, sports, arts and business worlds; It invited 110 distinguished guests, including OSCAR Award Winner Catherine Zeta-Jones, Michael Douglas, Leonardo DiCaprio, Kate Beckinsale, Tobey Maguire, James Marsden and James Bond actor Jeffrey Wright. Rina Sawayama and international DJ Peggy Gou accompanied this important night with their musical performances

Besides these names; Grammy Award-winning rapper, singer and actress Queen Latifah and American singer-songwriter Adam Lambert and leading fashion models Winnie Harlow, Lais Ribeiro, Alessandra Ambrosio and Poppy Delevingne were among the guests.

Introduced as the world's first Super Tourer, the DB12; It defines itself in a new category with its performance, driving experience and ultra-luxurious style details and determines its own category.

Before the Formula 1 Monaco race that will take place this week, Formula 1 team racers of the brand, Lance Stroll and Fernando Alonso, at the launch, opened the DB12, the new member of Aston Martin's 75-year-old DB series, together and presented it to the guests.

Aston Martin Chairman Lawrence Stroll said: “The launch of the DB12 not only marks the beginning of our next generation of sports cars, but also makes Aston Martin the world's most desirable British ultra-luxury high-performance automobile brand. It is an important step forward in our vision to bring

"Given we're focused on celebrating the unique combination of ultra luxury and high performance, this couldn't have been a better place and time than we'd like to showcase the DB12 in Cannes on the eve of the amfAR Gala and during Monaco Grand Prix week."< /span>

Aston Martin is proud to be the Presenter Sponsor of the prestigious amfAR Gala Cannes and to have the privilege of putting the first DB12 car up for auction overnight to support the AIDS research foundation co-founded by the late Elizabeth Taylor.

Aston Martin Turkey plans to introduce the DB12 model in Turkey and the Middle East market with a magnificent night in July, as part of its world launch. In addition to the distinguished customers of the brand, distinguished faces of art, sports, fashion, society and business will be invited to this night. Nevzat Kaya, Chairman of the Board of Aston Martin Turkey, said the following about the launch they are planning; ‘The DB12 model excites us and our customers. Our orders will be delivered to their owners shortly after they arrive in our country. Regarding our launch plan, I believe that our team will put forth the best and most worthy work, as was the case with our DBX707 launch in October 2022. We will be proud to introduce the DB12 to the whole of Turkey by launching in July, which we started working on months ago.'.