• The British Grand Prix™ will be the focus of one-year anniversary commemorations, celebrating 110 years of Aston Martin's high-octane track success

• New market research highlights that F1® has created reflection and customer appeal for Aston Martin.

February 13, 2023 – Silverstone, United Kingdom: Aston Martin's iconic 110-year track journey will feature a special anniversary logo on the vehicles to commemorate the ultra-luxury brand's anniversary throughout the 2023 FIA Formula 1 World Championship™ season.

The '110 Iconic Years' logo on the nose of the new AMR23, which will be raced by stable driver Lance Stroll and two-time F1® World Champion Fernando Alonso this season, will be positioned together with Aston Martin's famous wing logo. These logos; It was redesigned in 2022 as part of a bold new creative identity, in line with the brand's future plans.

The 110th anniversary will feature a special celebration of the British manufacturer's past, present and future at Aston Martin's home Grand Prix in Silverstone throughout 2023.

The year 2023 promises to be a landmark year for Aston Martin as the brand embraces the new era of high performance and ultra-luxury by launching the first of a new generation of sports cars.

This year will also see the completion of the first phase of construction of the Aston Martin Aramco Cognizant Formula One™ Team's new state-of-the-art 400,000 square feet (37,000m2) F1® campus in Silverstone. A state-of-the-art wind tunnel and simulator facility, with the potential to be used in the development of Aston Martin Lagonda's high-performance products, is planned for completion by the end of 2024.

The brand's presence at the pinnacle of motorsport is an important pillar of Aston Martin's brand and performance product strategy. New market research reveals that Formula 1® connects Aston Martin with an engaged audience and increases attention in key markets.

With the sport enjoying record popularity around the world, research shows that more than 89% of Aston Martin customers worldwide are with Formula 1® while in Aston Martin's largest commercial market in the United States, which will host three Grand Prix™ for the first time. shows interest. This season, 96% of customers think Aston Martin's presence in F1® makes them more likely to consider the brand. More than 92% of customers underlined that the brand's high-profile presence on the tracks reinforces Aston Martin's high performance and technological credentials, as well as making the feeling of driving an Aston Martin even more exciting.

Lawrence Stroll, Aston Martin Chief Executive Officer, said: “In 2023, 110 years after Aston Martin's on-track foundations were laid, we promise to be one of the most exciting years in our rich history, also on the track for Aston Martin Aramco Cognizant Formula One™. We will be teamed up and on the road with Aston Martin's ever-expanding range of breathtaking high-performance models.

“At a time when the sport is hugely popular around the world, Aston Martin's return to Formula 1® has been transformative for our brand and product image, and market research has not only reflected the impact this has had on our awareness, but also among other people and on behalf of a new generation of customers. F1® is reinjecting its performance DNA into Aston Martin, which is a factor in our strategy, which will be further enhanced by the team's new state-of-the-art campus in Silverstone and our desire to compete at the highest level of the sport."

The 2023 season will continue to roar from Gaydon's sports car manufacturing facility, with the much-acclaimed Vantage F1® Edition. The first production model to be adorned with the F1® logo in 2021, the 535hp performance car has been a huge success since it was introduced as the Official FIA Safety Car of Formula 1® and will continue to fulfill that role on the world's most important platform. They will be back on duty this season, with the DBX medical car by their side.

Data shows that 72% of Vantage F1® Edition owners are new to the Aston Martin brand, further demonstrating the positive impact Aston Martin's global presence in sports has on the brand's appeal and appeal to new customers.

The Aston Martin Aramco Cognizant Formula One™ Team kicks off the 2023 FIA Formula One World Championship™ season at the Gulf Air Bahrain Grand Prix on March 5, 2023.

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